The most sustainable
way to color fabric
Rethinking the relationship between fashion and our ecosystem
for colorful, long-lasting, low-impact wardrobes.
The textile industry is one of the most polluting in the world: it is responsible for 8 to 10% of the global carbon emissions, half of it being due to inefficient dyeing processes. It’s also the second-largest water polluter, generating 20% of wastewater worldwide. The good news: we can do something about it, and renew our relationship with the clothes we love.
What is the problem?
Current dyeing process effluents charged with synthetic dyes, pigments, chemicals and auxiliaries have devastating effects on the fauna, flora and human health as they are often dumped into ditches, streams, and rivers. Not a good look - especially when you see the color of the waters surrounding production plants. It is also a highly energy consuming process that requires a massive combustion of fossil fuel to be efficient. As a result, carbon emissions are heavy on the earth's bill.
Two chemical solutions that act like a magnet :
A pretreatment & a pigment
The negatively charged pretreatment acts on the surface of the fiber and creates anchoring sites.
The positively charged pigment made of vegetal waste & minerals attaches on anchoring sites.
Based on 5 Years of academic research
Key facts
We are currently working with our industry partners to precisely assess the performance of our product on energy, time and temperature savings. Our validated lab results allow us to promise the following:
We drastically reduce the dye step amount of GHG emissions:
We need on average 10 times less energy to dye the fabric
We lower the heat from 95° to ambiant temperature
We operate about 5 times faster than traditional methods
We pledge to use no petrochemicals
We require no infrastructure change
We can implement our solution without any investment / CAPEX needed